Pricing and Reimbursement

A robust pricing and reimbursement strategy should include a clear goal to be achieved, explicit actions to be taken with the aim to take advantage of opportunities and avoid challenges, and recommendations on how to execute the strategy considering timing and country-specific requirements.

By working closely with the client, we can provide strategic support on global, regional, and local level adjusted to the current product life cycle stage. Based on internal expertise and close collaboration with market access experts and payers, we provide a broad range of strategic solutions including:


Landscape assessment

Product positioning and launch sequence optimisation

HTA and reimbursement optimization strategy

Evidence generation or

improvement strategy

Value communication and publication strategy

Pricing strategy

Drug policies overview